Business building
To intentionally build a business, you need a strategy that is specific, grounded, understood and effective.
Strategy is a set of practices and processes that determine how you will use your finite capabilities, capacities and other resources to ‘win’ as you define it. It charts the course from where you are now to where you want to be. It is anchored in saying yes and saying no, appreciating the uncontrolled, and weighting specific value over generic action.
Done well, strategy looks different in the short, medium and long-term – considering different possibilities, posing different theories and driving different action. Marketry helps clients navigate getting the best from their strategy efforts.
Business strategy development
Whether short (~one year), medium (~three to five years) or long-term (enduring), Marketry offers guidance and hands-on facilitation, whether you are starting with a clean slate, continuing your strategy journey or resetting a previous strategy.
Key activities:
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Review your current or previous strategy
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Interview and/or survey key representatives (boards, executives, senior leaders)
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Facilitate multi-day strategy workshops
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Develop the strategy and guide execution including team communication
Business strategy review
Your strategy may have stalled, may need sharpening, or may not be a strategy at all. This independent strategy review gives leaders a fresh perspective on your strategy framework, choices and overall clarity, followed by guidance on where and how to improve it.
Key activities:
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Understand your background and process
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Review your current strategy and, if useful, one prior strategy
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Interview executives/representatives (optional)
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Provide a report with insights and recommendations
Business strategy communication
Effectively engaging teams around strategy requires leadership and communication skill. Marketry helps you avoid missteps like overstating and underdelivering, or oversharing and underwhelming, by designing an audience-based approach to strategy communication beyond key messages.
Key activities:
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Review your strategy (desktop first)
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Survey strategy and communication leaders regarding boundaries
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Facilitate a mini-workshop with key leaders to explore options
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Design and develop your strategy launch and ongoing communication program
Your advantage:
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Deep strategy expertise
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Proven, leading frameworks and best practices
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Tailoring to context and culture
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Real leader and team engagement
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A practical, action-ready, outcomes focus
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An independent perspective
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Commitment to upskilling not dependence
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20+ years in brand, marketing and communication strategy
Purpose, values, vision and mission development
The domain of purpose, values, vision and mission should be powerful – ‘soft’ concepts driving the ‘hard’ work of strategy. More commonly, it is rife with opinions and bumper sticker outcomes. Marketry guides you through managing how and when to develop, reinforce, revise (tip: rarely) and live these concepts.
Key activities:
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Review relevant existing concepts including brand positioning
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Engage leaders and teams (eg surveys, interviews, workshops)
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Develop concepts with real ownership
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Guide execution and team communication
Core competencies definition
‘The Core Competencies of the Corporation’ (1990 HBR article) set a compelling case for knowing the core competencies driving product-based enterprises. This underused concept is applied by Marketry with B2B enterprises, clarifying the advantages within their collective, coordinated knowledge, skills and technologies.
Key activities:
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Review existing strategy and defined capabilities
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Facilitate interviews, surveys and workshops
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Empower leaders by exploring, defining and applying logic
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Guide application and embedding
Strategy discovery
Strategy development is often squeezed amid daily pressures, expecting leaders to engage on-demand with big-picture thinking. Via a facilitated day, Marketry works with you to probe context, consider disruptions and craft the space for creative thinking, revealing powerful strategic possibilities.
Key activities:
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Learn your context to maximise time and avoid waste
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Survey participants for early engagement
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Facilitate the offsite immersive workshop
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Document succinct output geared to inform strategy development
